The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
One of the banes of e-commerce websites is lawsuits filed under the Americans with Disabilities Act (“ADA”), claiming that websites are inaccessible to people who are sight-impaired or have other disabilities. The number of ADA e-commerce lawsuits surged in 2025 and all indications are that this will continue into 2026. For websites that offer hundreds of products for sale, it is virtually impossible to ensure that every product link converts seamlessly to screen readers and other specialized apps designed for accessibility to navigate, search, and purchase items online.
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Mary Grieco, Chair of the Intellectual Property Law Group and Co-Chair of the Brand Management & Protection Group, will speak on the panel “AI and Legal Liability” at Luxury Roundtable's AI in Luxury Summit on January 15, 2026, at 3:15 P.M. in New York.
As AI continues to be used more and more by individuals and organizations, we anticipate an uptick in insurance claims related to AI and its use and implementation. To date, while there are some policies geared towards creators of AI, the insurance industry has not introduced widespread standard form policies addressing AI liabilities. Policyholders facing AI related claims can and should look to traditional coverages to address insurance claims related to AI and AI use.
In 2026, among the major copyright cases to watch is the consolidated case against Midjourney, Inc. pending in the Central District of California brought by Disney, Warner Brothers, and Universal. Midjourney offers an AI tool that generates images based on text prompts and may soon offer video services. The studios allege that Midjourney’s use of the studios’ content to train Midjourney’s AI models infringes their copyrights. Midjourney’s primary defense is that its use of the content is “fair use” under the copyright laws.
As of the end of 2025, 19 states have passed consumer privacy legislation, and 4 more states have active privacy law bills in various stages. In addition, state attorneys general are actively enforcing these laws, having brought and settled over 1200 consumer privacy cases over the last few years, and while the state privacy laws do not allow a private right of action (for the most part), consumers as well as class action attorneys are finding new and novel ways to bring lawsuits against businesses for various privacy violations.
In August 2025, in its continuing efforts to curtail fraudulent trademark filings, the United States Patent and Trademark Office (USPTO) terminated over 52,000 fraudulent trademark applications that were all filed by one firm alone, issuing sanctions against it. As fraudsters only get more clever, the USPTO is fighting back with modern technology, adding yet another level of verification for trademark filers requiring additional identity verification.
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, was featured in the Financier Worldwide POWER PLAYERS: Advertising & Marketing 2025 - Distinguished Advisers report. The report includes a Q&A with Andy wherein he discusses some of the standout moments in his career, the importance of mentoring younger colleagues and the values that he believes are essential for building strong and trusting relationships with clients.
Olshan’s Advertising, Marketing & Promotions Group has won the 2025 Media Law International Award for Law Firm of the Year. Honoring excellence across the legal practice, this award celebrates firms that demonstrate outstanding expertise and leadership and continue to elevate standards across the profession. The MLI Law Firm of the Year Award is based on the rigorous research of a leading independent publisher with a singular focus on media law, covering 60 jurisdictions worldwide. MLI’s qualitative approach involves extensive evaluation of law-firm capabilities, including market presence and sector specialization.
A federal lawsuit challenging the state of Texas’ recent expansion of telemarketing regulations to include text messages has ended with a stipulation of settlement that applies a more limited scope of the registration requirement for SMS marketing programs. This blog has previously covered this issue as businesses were vexed by the dilemma of whether or not registration as a telemarketer in Texas was required under a confusingly worded new state law known as SB 140.
New York’s Algorithmic Pricing Disclosure Act is now in effect (as of November 10, 2025). (Read our coverage of the law in our June 25, 2025 Advertising Law Blog post.) Originally enacted in May as part of the state’s 2025-2026 omnibus budget bill, the law's effective date was delayed due to a failed legal challenge in the United States District Court for the Southern District of New York by the National Retail Federation, who alleged that the Act’s mandatory disclosure requirement violated the First Amendment and sought a preliminary injunction.