Posts from May 2007.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Today’s follow up NY Times Story “2 Firms Tied to Phone Lists Will Review Their Policies” on direct marketing suppliers involved in supporting fraudulent marketers highlights the current regulatory quagmire suppliers find themselves in.

Andy Lustigman To Speak On Dietary Supplement Compliance Issues

A bill greatly restricting sweepstakes promotions is shuffling through the New Jersey legislature. New Jersey Assembly Bill 2950 ("Regulates Operations of Sweepstakes In New Jersey) presents enormous problems for sweepstakes marketers. This legislation is not limited to just direct mail, but rather all channels.

On June 6, 2007, Andrew Lustigman presented the May 2007 Consumer Protection Update.

The FTC recently announced a settlement with defendants Crystal Ewing and David Ewing along with affiliated companies relating to the marketing of sweepstakes reporters to residents of the United States, Canada, and the UK.


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