Posts from February 2008.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

As we have previously reported, a number of class actions have been filed against major network game shows that have incorporated a premium sms promotion component to the game show.

Andrew Lustigman will lead a roundtable discussion on Behavioral Advertising. The program is being presented in cooperation with the ABA IP Law Section's Special Committee on Promotions and Marketing Law.


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