Posts from October 2012.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Canada is on the verge of implementing sweeping new regulations on email marketing. Canada's Anti-Spam Law ("CASL") was passed in December 2010, but most of its operative provisions are expected to take effect sometime in 2013.

By William MacDonald*

Olshan is pleased to announce that it is now participating in the American Association of Advertising Agencies' (the "4As") Legal Consultants Program.

Two recent decisions clear up the issue of when an advertiser can be held legally responsible under the Telephone Consumer Protection Act (TCPA) for the illegal acts of its representatives.

Olshan will present a webinar called Cloud Computing: Keeping Employee, Customer and Confidential Information Safe on Wednesday, October 31, 2012, 12:30 - 1:30 p.m. EDT. CLE credit will be available for this complimentary program.

By William MacDonald*

Following our earlier post on this issue, the Federal Trade Commission (FTC) last Monday issued the long-awaited revised "Guides for the Use of Environmental Marketing Claims" (a/k/a the "Green Guides").

By William MacDonald*

Artist Arena, the operator of fan websites for music stars Justin Bieber, Rihanna, Demi Lovato, and Selena Gomez, has agreed to pay $1 million to settle Federal Trade Commission ("FTC") charges that it violated the Children's Online Privacy Protection Act ("COPPA") by improperly collecting personal information from children under 13 without their parents' consent.


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