Posts from April 2012.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Social media sites such as Twitter and Facebook are gaining in popularity with companies and individuals using these valuable tools as a quick and cost-effective way of promotion and advertising.

Google has an AdWords program, which allows third parties to buy keywords, including trademarks, that generate sponsored links when someone types the word or phrase in an online search.

Olshan has been selected by The National Law Journal for its "2012 Midsize Hot List" of the top 20 midsize law firms in the U.S.

A recent case provides three valuable lessons to advertisers involved in proceedings before the National Advertising Division of the Better Business Bureau (commonly referred to as the NAD).

Two class-action lawsuits were filed on March 20, 2012, in response to changes to Google's privacy policies, which took effect March 1, 2012. David Nisenbaum, et al. v. Google, Inc., was filed in the Southern District of New York and Robert De Mars, et al. v. Google, Inc.

The Northern District of Illinois certified a class action lawsuit against Abercrombie & Fitch brought by unhappy shoppers.

Endorsers need to be careful about what they say about a product or service.

Andrew B. Lustigman tells Law360 that Verizon's decision to cease third-party billing is "an enormous blow for competition in the telecommunications marketplace".

Major marketers launching innovative social media initiatives merit attention for their business impact as well as the legal issues they raise.

Best practices for businesses regarding users' personal data.

The FTC alleged that social media website RockYou knowingly collected approximately 179,000 children's email addresses and associated passwords during registration - without their parents' consent - and enabled children to create personal profiles and post personal information on slide shows that could be shared online.

Summary of the significant developments in consumer protection law during March 2012.


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