Posts from July 2006.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Ckrush Digital Media Inc. launched "LiveMansion the Movie", the first feature film by an online community - starring and directed by its members.

E-mail marketing remains a hot topic for both legislators and law enforcement officials. One recent development involved an update to an existing anti-spam law in Florida.

On July 17, 2006, U.S. prosecutors announced that they had arrested David Carruthers, the CEO of BetOnSports, PLC at Dallas-Fort Worth International Airport. BetOnSports is a publicly traded widely advertised online gambling portal that owns a number of offshore Internet Sports books and casinos. BetOnSports counts U.S. bettors as the overwhelming majority of its customers. The federal government has taken the position that "commercial gambling across state and international borders is a crime."

On July 17, 2006, U.S. prosecutors announced that they had arrested David Carruthers, the CEO of BetOnSports, at Dallas-Fort Worth International Airport.

Click fraud continues to present a growing problem for search engines and their advertisers, because Google, Yahoo and other web portals get paid each time someone clicks on advertising links displayed on a search engine result regardless as to whether a sale or legitimate lead is generated.

The DMA announced that yesterday that it was ending enrollments in its telephone preference service (TPS) The TPS was a laudable industry alternative - initiated way back in 1985 - to deal on an self-regulatory basis with persons who did not want to receive telemarketing calls.


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