Posts from July 2009.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

In a July 29, 2009 press release, the FTC announced that was going to once again extend the deadline for compliance with the Red Flags Rule, as it has in the past.

Andrew Lustigman will speak on Complying With the New Regulatory Order: Changes in the Endorsement, Testimonial Guides and Green Guides.

A podcast of Part I of Andrew Lustigman's radio interview on Mobile Presence is now live.

Twitter, the social networking site and service, has become a very powerful tool for marketers. Twitter allows marketers to reach consumers directly, bypassing spam filters and enabling both one-to-many and one-to-one interactions.

The following is an excerpt from The Lustigman Firm's Jonathan I. Ezor's new free e-book Shooting From the Hip: Managing the Risks of Portable Computing and Smartphones in Your Business.

A July 2009 copyright decision in New York confirmed a trend towards strengthening copyright protection for fictional characters by limiting the ability of others to make commercial use of the fictional characters in outside works of literature.

As we have discussed multiple times in our blog and our recent Webinar, the efforts by states (led by New York) to impose new sales tax collection burdens on affiliate marketers continue to spread.

On June 19, 2009 the Ninth Circuit ruled that the District Court had erred in ruling in Simon & Schuster's favor in a class action suit brought by Laci Satterfield.


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