Posts from December 2006.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

The FTC has announced a January 25, 2007 workshop on marketing programs with negative option features.

Sixteen state attorneys general, led by California, jointly announced $14.5 million dollar settlement agreements on December 12, 2006 with Chase Bank and Trilegiant Corp. concerning their direct mail practices.

When Spam Isn't Spam: An Unfiltered Look at Self-Regulation and the Law Behind E-mail

Second Life was clearly generating the most buzz at the 28th Annual Promotion Marketing Law Conference in Chicago on December 12th. Second Life http:/ is a massive multiplayer online role-playing game (MMORPG), where players create avatars that interact with each other in a large virtual world.

Andrew Lustigman will be leading a roundtable discussion on Direct Marketing Law at the Promotion Marketing Association Annual Law Conference on December 11, 2006 in Chicago.

I write this from the departure gate at Kastrup Airport in Copenhagen, from which I am returning after presenting my paper "Busting Blocks: Appropriate Legal Remedies For Wrongful Inclusion In Spam Filters Under U.S. Law" at the International Conference on Business, Law and Technology.


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