Posts from June 2006.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Regulators and law enforcement officials are increasingly using a new tactic against allegedly false or deceptive marketing practices. Instead of challenging the marketers themselves, they are focusing enforcement efforts against the service providers and suppliers of the marketers.

As part of our ongoing discussion about the best practices and risks involving privacy and use of customer and employee information, here are 10 resolutions for businesses and organizations that want to be responsible about privacy:

Community is one of the most powerful ways to build brand loyalty, and an online discussion can be a great way to establish and nurture such a community.

A lawsuit involving fantasy baseball is pending in the Eastern District of Missouri that could effect the way millions of baseball fans are able to enjoy the sport.

The cases of employee and customer data breaches (discussed in our earlier blog entry) continue to increase, and even those we knew about are getting worse.

Virgin Mobile recently announced a new program called SugarMama, which lets cell phone users earn one minute talking time by receiving text messages on their phones, then answering questions to prove they were alert to the content or by watching 30-second commercials on a computer. The company plans to make the SugarMama program available to Virgin Mobile users in a few weeks.


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