Posts from March 2007.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Last summer, e360 Insight, an e-mail direct marketer, brought a lawsuit against UK-based block list Spamhaus alleging defamation, tortious interference with contract and prospective economic advantage, and other claims.

Follow up regulatory action to that undertaken by the New York Attorney General previously reported in this blog, the Washington Post reports that the FTC is sending letters to approximately 200 major corporations whose ads the FTC believes to have run through deceptively installed spyware.

A Georgia class action filed by an individual who played "Get Rich With Trump"-- a companion game to the popular "The Apprentice" television show -- by entering via a premium SMS, illustrates potential risks utilizing entry methods that have a fee associated with the use.


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