Posts from October 2006.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Promotions are constantly embracing the latest technology and trends in an effort to capture the public's attention. Currently, Web 2.0 is shaping the Internet and is a driving force behind many promotions. Creating a "Web 2.0 Promotion" presents many new legal challenges that must be considered and carefully evaluated.

In a major boost to food nutrition and responsible marketing, Disney announced that it was moving to only permit its licensed properties (such as Mickey Mouse, Buzz Lightyear, and Ariel the Little Mermaid) to be utilized on food products that meet prescribed nutritional standards.

After previously obtaining a consent order with retail-drug store chain CVS regarding the availability of a free alternative method of entry in sweepstakes promotions, on October 16, 2006, the New York Attorney General announced that CVS had breached the order. In the breach challenge, CVS Corporation agreed to pay $152,000 in civil penalties.

There are a number of commonly held myths about copyright and its limitations. If you or your clients believe any of the following myths, you may be including unauthorized work within your Web site or other creative projects without intending to.

The Connecticut Attorney General announced that GEICO insurance company has said it will no longer run a false and misleading television advertisement in Connecticut that claims the company repairs cars in a few days or less.

New legislation, by Representative Jim Leach (Republican Iowa), was added to an unrelated bill on port security and passed by Congress.


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