The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Managing IP (subscription required) entitled “AI’s Growing Role in Trademark Naming and Clearance.” In the article, Barry discusses how generative AI is reshaping trademark practice across naming, clearance workflows, design mark analysis and USPTO examination, and what in-house teams must do to manage associated risks.
The U.S. Department of Justice and the Illinois Attorney General recently filed a sweeping federal lawsuit against B.E.S.T. GDR, LLC d/b/a Premium Home Service and its CEO, alleging a nationwide false advertising and deceptive lead generation operation targeting consumers seeking home repair services. The case underscores increasing regulatory scrutiny of lead generation practices, online business listings and consumer reviews, particularly in the home improvement sector.
Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Intellectual Property and Brand Management & Protection partner Barry Greenbaum delivered a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” on May 20 from 10:00 A.M. - 11:00 A.M. EST.