A partner in Olshan’s Brand Management & Protection and Intellectual Property Law Practices, Barry Greenbaum helps clients turn their innovations and brands into assets by developing and executing IP strategies that support growth, commercialization and transactions while protecting technology and product investments. Clients rely on him to secure and enforce their intellectual property in a way that aligns with commercial objectives, risk tolerance and transaction needs.
Barry advises technology-focused clients—from early-stage startups to global enterprises—on patent prosecution, intellectual property transactions, trademarks and design, brand protection and enforcement, as well as privacy matters. He focuses on understanding each client’s unique business, market position and growth plans, then aligns IP strategy with those objectives, particularly in fast-moving and emerging technology sectors including artificial intelligence, autonomous systems, machine-learning architectures, robotics, IoT, and fintech.
Barry counsels clients on a broad array of commercial and technology agreements, including software licensing, SaaS, master services, consulting, assignment, and AI-technology agreements, and advises on privacy and data considerations in connection with these agreements. He has significant experience managing global patent portfolios, coordinating prosecution across multiple jurisdictions, and counseling clients on trademark strategy, copyright matters, and brand protection. Barry’s practice includes drafting and prosecuting utility and design patent applications in the United States and abroad, supporting post-grant proceedings before the Patent Trial and Appeal Board, and conducting IP due diligence and portfolio analyses in connection with financings, acquisitions and other transactions.
Barry’s technical experience spans a wide range of industries, including artificial intelligence and generative AI, machine learning, autonomous vehicles and robotics, IoT systems, fintech, blockchain and cryptocurrency, image recognition technology, advanced sensors, data-driven infrastructure, and various mechanical and consumer products such as medical devices, wearables, lighting systems and power tools.
Before joining Olshan, Barry was Senior Counsel in Norton Rose Fulbright LLP’s Intellectual Property practice. He also co-founded a cloud-based platform designed to automate patent drawing review and analysis, providing him with firsthand insight into how technology companies build, scale and protect their innovations and brands. Barry previously served as a judicial intern to the Honorable Edward R. Korman of the U.S. District Court for the Eastern District of New York.
He is admitted to practice in New York and New Jersey and is registered to practice before the United States Patent and Trademark Office.
- Represented a global industrial manufacturer in a multi-front IP dispute involving advanced alloy technologies, developing infringement strategy and advising on licensing, competitive impacts, and enforcement risk.
- Represented a healthcare technology company in a complex IP dispute involving electronic medical record (EMR) and clinical-workflow systems, developing litigation strategy and advising on product and commercial implications.
- Advised a networking technology company on enforcement options against a global telecommunications manufacturer, conducting a portfolio-wide assessment across wireless communications patent families and evaluating cross-border litigation and licensing strategies.
- Counseled an applied-science research institute on monetization of a 350-patent portfolio spanning wireless communications, semiconductor design, imaging, and energy technologies, identifying licensing targets and developing valuation strategies.
- Represented a consumer products company in cross-border enforcement of design patents, trade dress, and trademarks against a foreign competitor marketing imitation products, advising on marketplace enforcement strategy.
- Represented a global automotive technology and systems company in patent prosecution across artificial intelligence, autonomous vehicle systems, and advanced sensor technologies.
- Represents consumer products companies as primary intellectual property counsel, developing and prosecuting patent and trademark portfolios and providing strategic guidance on brand protection, product launches, funding rounds, and commercialization.
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Education
J.D., Fordham University School of Law, 2008
M.E., Civil Engineering, Minor, Biomedical Engineering, Cooper Union, 2006
B.E., Civil Engineering, Cooper Union, 2005
Admissions
- New Jersey
- New York
- United States Patent and Trademark Office
