Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Intellectual Property and Brand Management & Protection partner Barry Greenbaum will deliver a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” on May 20 from 10:00 A.M. - 11:00 A.M. EST. In the presentation, Andy and Barry will provide a concise framework for navigating the key issues surrounding the ways in which AI is transforming creative content production, particularly for advertising, including: how to properly disclose AI-generated content such as reviews, endorsements, or testimonials that the FTC may consider deceptive; navigating new state laws governing the use of AI-generated models and actors and appropriate disclosures; navigating Thaler v. Perlmutter requirement for human authorship as a bedrock requirement for copyright protection; practical risks AI-generated content poses for trademark, trade dress, and right-of-publicity claims; the USPTO’s revised November 2025 guidance treating AI as merely a tool for inventorship purposes and requiring human inventorship; and IP vulnerabilities and compliance strategies for clients using AI in advertising and creative workflows, spanning patent prosecution, copyright registration, and brand enforcement.
You can access this CLE webinar here.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...
PartnerBarry advises technology-focused clients—from early-stage startups to global enterprises—on patent prosecution, intellectual property transactions, trademarks and design, brand protection and enforcement, as well as ...