The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Bloomberg Law entitled “AI Is Rewriting the Rules for Creating and Protecting Trademarks.” In the article, Barry discusses how AI is reshaping trademark strategy across the lifecycle, from name and logo generation to clearance, prosecution, monitoring and enforcement, with practical implications for legal teams and brand owners.