Your AI Made a Great Ad. Your Lawyer has Questions!

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Intellectual Property and Brand Management & Protection partner Barry Greenbaum will deliver a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” on May 20 from 10:00 A.M. - 11:00 A.M. EST. In the presentation, Andy and Barry will provide a concise framework for navigating the key issues surrounding the ways in which AI is transforming creative content production, particularly for advertising, including: how to properly disclose AI-generated content such as reviews, endorsements, or testimonials that the FTC may consider deceptive; navigating new state laws governing the use of AI-generated models and actors and appropriate disclosures; navigating Thaler v. Perlmutter requirement for human authorship as a bedrock requirement for copyright protection; practical risks AI-generated content poses for trademark, trade dress, and right-of-publicity claims; the USPTO’s revised November 2025 guidance treating AI as merely a tool for inventorship purposes and requiring human inventorship; and IP vulnerabilities and compliance strategies for clients using AI in advertising and creative workflows, spanning patent prosecution, copyright registration, and brand enforcement.