Connecticut Attorney General Announces GEICO Has Pulled Misleading Commercial

The Connecticut Attorney General announced that GEICO insurance company has said it will no longer run a false and misleading television advertisement in Connecticut that claims the company repairs cars in a few days or less.

GEICO's move came after Blumenthal called on the company earlier this week to immediately cease running the ad in which actress Charo appears with a GEICO consumer who claims that GEICO "repaired (his car) within a few days, like new."

The AG said the commercials may give consumers the false impression that GEICO actually repairs cars directly. Under Connecticut law, a company is not permitted to repair motor vehicles without obtaining a motor vehicle repair license.

"Ditching this disingenuous ad is a victory for consumers - and a better business practice for GEICO," Blumenthal said. "This incident should send a message that higher standards in insurance industry dealings are appropriate and necessary. I am delighted and thankful that GEICO has done the right thing - a sign that it will be an ally, rather than an adversary, in improving industry practices. We will continue to monitor and investigate such practices, and welcome involvement by consumers, as well as whistleblowers from the industry, and professions like the Auto Body Repair Association."

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