Lustigman and Smith Co-Author Chapter for Inside the Minds: Recent Developments in Advertising Law

Andrew Lustigman and Howard Smith served as contributing authors on the chapter "Efficiently Stopping False or Unsubstantiated Competitive Advertising" in the recent edition of Recent Developments in Advertising Law: Leading Lawyers on Applying Traditional Laws and Policy Guidance to Emerging Technologies and Advertising Media. Recent Developments in Advertising Law, which discusses the various laws, regulations, and guidelines that apply to promotion efforts and describe the importance of understanding overall strategy to ensure compliance and mitigate the risk of legal exposure. Lustigman and Smith's chapter focuses on the legal, financial and strategic considerations of initiating a challenge before the National Advertising Division (NAD) of the Council of Better Business Bureaus versus filing a Lanham Act case in federal court. The book is available via Thomson Reuters.

Add a comment

Type the following characters: november, hotel, whisky, november, whisky, niner

* Indicates a required field.

Subscribe

Recent Posts

Contributors

Archives

Jump to Page

Necessary Cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytical Cookies

Analytical cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.