Posts tagged New York Attorney General.
Equinox Group, LLC, the operator of Equinox and SoulCycle fitness clubs, recently entered into a settlement agreement with the New York Attorney General’s Office (“OAG”). Under the settlement terms contained in the Assurance of Discontinuance, Equinox agreed to pay $600,000 and overhaul its subscription and cancellation practices. The deal was announced in May 2025, following the OAG’s investigation into Equinox’s automatic renewal terms and cancellation processes. While the monetary penalty is notable, it is the prospective reforms that are more consequential for ongoing industry compliance.