Online fashion retailer Dolls Kill, Inc. is facing a federal class-action lawsuit alleging that it sent deceptive marketing e-mails that created a false sense of urgency about limited-time sales. The complaint, pending in federal court in the Northern District of California, was brought by Washington state resident John Gay. He claims Dolls Kill violated Washington’s anti-spam and consumer protection laws by sending e-mails suggesting that discounts would expire within hours even though the offers allegedly remained available afterward.
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