Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group Andrew Lustigman will participate in a panel discussion at ACI’s Legal and Regulatory Think Tank for Working with Influencers, which will be held virtually on July 16, 2025, at 2:00 P.M. The panel, entitled “Navigating the Complexities of Intellectual Property in Influencer Marketing: Understanding Ownership, Right of Publicity, and Copyrights,” will explore who owns the rights to influencer-created content—brand vs. influencer—and how contracts can (and should) address usage rights, exclusivity and modifications; how the use of an influencer’s name, image, likeness or persona triggers right of publicity considerations and how proper permissions and scope of use must be clearly defined; and how to avoid common copyright pitfalls, such as use of third-party music, images or memes in influencer content, as well as outline best practices for securing licenses and avoiding infringement.
You can register for the virtual conference here.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...