Guidelines for Contests on Twitter

Businesses, organizations, and even some creative individuals have hosted contests through their Twitter profile. Contests on Twitter may offer prizes for tweeting a particular update, for following a particular user, or for posting updates with a specific hashtag. If you've been thinking about hosting a contest using your Twitter profile, Twitter has created some guidelines to follow to ensure your contest doesn't ask anyone to violate any of Twitter's rules or guidelines:

  • Discourage the creation of multiple accounts.
  • Discourage posting the same tweet repeatedly.
  • Ask users to include @reply to you in their update so you can see the entries.
  • Encourage the use of topics relevant to the contest.
  • Follow the Twitter rules.

Important Tip: If you are conducting a sweepstakes or contest you need to be aware of more than the federal and state laws and regulations. Both Twitter and Facebook have their own set of guidelines. To learn more about our Promotion Law and Sweepstakes Law practice, click here.

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