"Efficiently Stopping False or Unsubstantiated Advertising" from Inside the Minds: Recent Developments in Advertising Law Now Available for Download

Efficiently Stopping False or Unsubstantiated Competitive Advertising in the recent edition of Recent Developments in Advertising Law: Leading Lawyers on Applying Traditional Laws and Policy Guidance to Emerging Technologies and Advertising Media. Recent Developments in Advertising Law is now available for complimentary download by clicking on the title. The chapter, authored by Andrew Lustigman and Howard Smith, discusses the various laws, regulations, and guidelines that apply to promotion efforts and describe the importance of understanding overall strategy to ensure compliance and mitigate the risk of legal exposure. The chapter focuses on the legal, financial and strategic considerations of initiating a challenge before the National Advertising Division (NAD) of the Council of Better Business Bureaus versus filing a Lanham Act case in federal court. The entire book is available via Thomson Reuters.

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