The Mobile Marketer Article Americans Want to Move Toward an Opt-in Paradigm

Panelist highlights the struggles marketers are facing in complying with the laws governing this channel. The article summarizes "Mobile Media and Law: Legal Dos and Don'ts" seminar at the Mobile Marketing and Media 2010 conference on June 30, 2010 at the Direct Marketing Association in New York, in which Andrew Lustigman participated. The panel discussed the fact that mobile marketing messages require express opt-in, as well as the proposed federal Boucher-Stearns privacy legislation.

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