Andrew Lustigman to Present at ACI's Advertising Law Conference in New York on January 27, 2009 and January 28, 2009.

Andrew Lustigman to present at ACI's Advertising Law Conference in New York on January 27, 2009 and January 28, 2009. The conference brochure can be found here. Andrew will be presenting on "Engaging in Green Marketing Without Running Afoul of Federal and State Guidelines" and will be presenting at the Advanced Claim Substantiation Workshop. Topics to be covered at the Workshop include:

  • What does the reasonable basis standard really require?
    • level of substantiation experts deem sufficient to support a claim
    • express and implied claims
  • The role of disclosures in limiting substantiation requirements
    • when is an omission considered material?
  • Understanding the role of consumer interpretations and expectations in substantiation
    • using consumer surveys and clinical studies for substantiation purposes
  • Additional precautions for unique comparative advertising situations
    • establishment claims
    • use of demonstrations
  • Fighting claim substantiation battles with regulatory bodies and in litigation
    • succeeding in NAD challenges
    • identifying sensitive claims that are on the FTC's radar
    • litigating false advertising claims under the Lanham Act.

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