Proposed Federal Privacy Bill Would Impact Mobile Marketing

The recently proposed federal privacy legislation sponsored by Rep. Boucher (D-Va) and Rep. Stearns (R-Fla) seeks to create a complex notice and opt-out/opt-in paradigm for targeted marketing, whether on-line or off-line. Mobile Marketer's article "Is the draft privacy bill a threat to mobile marketing?" includes analysis by Andrew Lustigman and other industry experts.

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