Proposed Federal Privacy Bill Would Impact Mobile Marketing

The recently proposed federal privacy legislation sponsored by Rep. Boucher (D-Va) and Rep. Stearns (R-Fla) seeks to create a complex notice and opt-out/opt-in paradigm for targeted marketing, whether on-line or off-line. Mobile Marketer's article "Is the draft privacy bill a threat to mobile marketing?" includes analysis by Andrew Lustigman and other industry experts.

Add a comment

Type the following characters: niner, three, romeo, niner

* Indicates a required field.

Subscribe

Recent Posts

Contributors

Archives

Jump to Page

Necessary Cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytical Cookies

Analytical cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.