Do's and Don'ts of Mobile Marketing Law

A panel of lawyers discussed important issues for every mobile marketer during the "Legal Dos and Don'ts" panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. Included in the panel was Andy Lustigman. The agenda included insight into law enforcement related to mobile marketing, important cases and best practices, including tips for mobile contests, sweepstakes and promotions. Mobile Marketer's summary of the presentation can be found here.

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