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Overcoming Legal Hurdles of Mobile Marketing

Mobile marketing is different from any other form of marketing because it requires express consent, or opt-in, from consumers to be able to contact them.

Mobile marketing is different from any other form of marketing because it requires express consent, or opt-in, from consumers to be able to contact them. Other forms of marketing such as email or telemarketing only require that consumers have the option to opt out. This MobiMatter article "Overcoming legal hurdles of mobile marketing," featuring Olshan attorney Andrew Lustigman, discusses the greatest legal compliance challenges in this new and developing marketing channel.

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