Olshan Counsel Jonathan Ezor Quoted in Augme/Velti Patent Story

Olshan counsel Jonathan I. Ezor was extensively quoted in a Mobile Marketer article by Chantal Tode about a new online advertising patent lawsuit brought by Augme against competitor Velti. In the piece, Ezor discusses the typical progression of these types of disputes, including the possibility Velti might countersue based on its own patents. The article concludes:

"The broader message for marketers is that patents are so hard to know about in advance and so diverse that this type of thing could happen to almost any company providing services," Mr. Ezor said.

"Companies that are marketing services and buying them have to be ready for that, it has to be part of the contingency planning, including in their contracts and their insurance," he said.

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