Lustigman Featured in "Brands Biggest Legal Problems in Digital"

Olshan's Andrew Lustigman is featured in Digiday's article, "Brands Biggest Legal Problems in Digital". The article explores the legal challenges brands face when trying to utilize social and mobile media as part of their advertising campaigns. Lustigman is quoted as saying: "The informal nature of social media marketing tends to make people forget that it is still commercial advertising, and technically, the same laws apply regarding false advertising, use of trademarks, celebrity images, and etc.," These requirements are important for brands (big and small alike) to keep in mind when navigating these developing marketing channels.

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