The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
In April, the Federal Trade Commission (FTC) sent out 90+ letters to brands and influencers, notifying the parties of their obligations to disclose material connections in sponsored social media posts.
On June 29, 2017, the ABA Section of Antitrust Law, Economics Committee hosted a Fireside Chat with FTC Acting Bureau of Consumer Protection Director, Tom Pahl. The program offered an insightful behind the scenes view of the Bureau’s priorities now and in the future.
The Federal Trade Commission (FTC) has recently updated its compliance plan for businesses regarding the Children’s Online Privacy Protection Act (COPPA).
The Second Circuit rules in favor of companies in the question of consumers' permission revocation.
TCPA ruling in conflict with prior case law
Andrew Lustigman will speak at American Conference Institute's 29th National Conference on July 24 in Chicago
With consumers ever more ingredient-conscious, brands must be careful of how they describe them, particularly when the product may be positioned as a “healthy” version.
Brands need to carefully plan all promotions and to expect the unexpected with social media.
Changes to the NAD’s procedures have been generally positive and have improved the efficiency of the self-regulatory process
The FTC considers review sites to be advertising and will hold marketers responsible for their content