The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

In a Federal Register announcement, the FTC announced that it plans to conduct a study to examine consumer perception of environmental marketing claims.

The Red Flags Rule is summarized by the FTC's release.

As described in this article from Reuters, FTC Chairman Jon Leibowitz told the Reuters Global Financial Regulation Summit in Washington on Monday, April 27th, 2009...

The Federal Trade Commission has announced that it will hold a day-long public workshop on June 1, 2009 in Washington, DC, to explore proposed changes to the FTC's Business Opportunity Rule.

Signaling an increased activism on consumer protection issues, newly appointed FTC Chair Jon Leibowitz appointed Georgetown Law Professor David C. Vladeck as the Director of the Bureau of Consumer Protection.

On May 11, 2009, Andrew Lustigman will be presenting on "Avoiding GREENWASHING Accusations on the Global Stage" before the International Intellectual Property Society in New York.

Just last week, the Second Circuit Court of Appeals issued an important trademark ruling that affects how businesses can advertise with Internet search engines.

The New Jersey Attorney General filed suit against Verizon alleging that its marketing, sales, billing and customer service practices for its FiOS television, telephone and internet services are deceptive and misleading.

Chase offered some credit cardholders promotional rates for balance transfers that clearly included a one-time transaction fee.

There is a proposed Settlement of a consolidated class action lawsuit known as In Re: Webloyalty.com, Inc. Marketing and Sales Practices Litigation, MDL No. 07-01820-JLT, Lead Case No. 06-11620 JLT, that is pending in the U.S. District Court for the District of Massachusetts.

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