The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
Andrew Lustigman to present on "Direct Marketing Enforcement - Emails, Mailings, and Telemarketing" at ACI's 3rd Annual Advertisers' and Marketers' Regulatory Summit to be held on June 25-26, 2009 in Washington, D.C.
ndrew Lustigman to present on "Recent Developments in Advertising and Claim Substantiation "at the Insight 6th Annual Cosmeceuticals" Conference on June 30, 2009 at the Marriott New York East Side in New York.
In January 2007 the Federal Trade Commission (FTC) hosted a workshop to discuss negative option marketing. The workshop focused particularly on Internet-based negative option offers, because they were relatively new and presented distinct issues regarding the form, content, and timing of disclosures.
Six state and national environmental health groups, including the Sierra Club and the American Lung Association, lead by Earthjustice, a non-profit public interest law firm based in Oakland, California, filed a lawsuit in New York state court this month to force major U.S. manufacturers-Church & Dwight, Colgate-Palmolive and Proctor & Gamble as well as England-based Reckitt Benckiser Group-to disclose ingredients in their household cleaning products.
On March 4, 2009 the U.S. Supreme Court decided the controversial case of Wyeth v. Levine in favor of patient-plaintiff Diana Levine. The Court rejected Wyeth's argument that the FDA's approval of its labeling pre-empted a claim for personal injury arising from a failure to warn.
Andrew B. Lustigman will co-present on legal compliance matters at the "Mobile Marketing for Agencies and Media Buyers" event on April 28, 2009.
On March 11, 2009, Scott Shaffer participated as a panel member on a presentation concerning the negotiation of endorsements and sponsorship deals in professional sports.
The New York Attorney General's Office has entered into a settlement agreement with AT&T Mobility that will require the company to pay up to $2.63 million dollars to consumers who were entitled to rebates but instead were given "rebate cards" that expired in just 120 days and were difficult to use.
President Barack Obama has appointed FTC Commissioner Jon Leibowitz as the Chairman of the Commission, who is expected to bring about a significant increase in the FTC's enforcement activities, particularly in the area of online advertising and privacy protection.
The Webinar covered both the overall legal concerns about running affiliate programs as well as the new tax law, Amazon's lawsuit and what merchants must do to comply with the law.