The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

As we have previously reported in connection with the FTC's settlement with Nestle and Iovate as well as the POM Wonderful lawsuits, the Federal Trade Commission continues to expand its enforcement of health claims by makers of food and dietary supplements.

This telephonic update will summarize the significant developments in consumer protection law that occurred in February 2011.

Alibaba faces new scrutiny in the wake of an internal investigation which revealed that employees helped cover up fraudulent practices.

Businesses that charge consumers for paper copies of bills need to carefully examine their practices in New York.

With limited exceptions, the Song Beverly Credit Card Act (California Civil Code 1747, et seq.) significantly restricts brick-and-mortar retailers' ability to request or record personal identification information in connection with processing credit card transactions.

A class action lawsuit brought against Groupon and Nordstrom illustrates the risks in offering pre-paid discounts for a limited period of time.

Andrew Lustigman's analysis of the legal outlook facing the mobile marketing industry appears in Mobile Marketer's Outlook 2011.

On May 11, 2011 the FTC will host a forum in Washington DC to examine how the government, businesses, and consumer protection organizations can work together to prevent consumers from being hit with unauthorized third-party charges on their phone bills, a practice known as "cramming."

Facebook announced on December 1, 2010, significant revisions to its Promotions Guidelines that may potentially expand the ability of advertisers to utilize this important marketing channel to conduct promotions.

Iowa Attorney General filed a consumer fraud lawsuit against Trilegiant Corporation, alleging that the company unfairly and deceptively charged Iowans for memberships in discount buying clubs or other programs, in many cases without consumers' knowledge.

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