Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotion's Group and Co-Chair of the firm’s Brand Management & Protection Group, was quoted in a New York Law Journal article (subscription required) on how, in this new era of AI-driven “content churn,” the law firms that stand out and maintain client trust are those that prioritize authenticity, depth and specialized insight over speed and volume. Andy emphasizes that legal thought leadership must be grounded in real-world experience, practice-tested judgment and credibility. “AI is an accelerant, not an alibi,” Andy said. “We’ll take the efficiency, but the analysis stays human. If a piece wouldn’t stand up to cross-examination, factually, ethically, or contextually, it doesn’t get our logo.” Human judgment cannot be replaced. Platforms such as Google see this and reward firms that focus on thoughtful, experience-backed thought leadership rather than generic, high-output content. Those who lead with expertise, not expediency, will succeed in 2026.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...