Practice Areas
Honors
- Mary has been selected by her peers for inclusion in The Best Lawyers in America in the field of Copyright Law for 2023
- Mary was consistently named to the New York Super Lawyers list, a Thomson Reuters lawyer rating service, since 2013.
- Awarded Deal of the Year and Activist Campaign of the Year by The Deal for representation of George Feldenkreis in his nomination of directors and successful unsolicited acquisition of Perry Ellis.
Education
J.D., Loyola Law School, 1987
B.A., University of California, Irvine, 1984
Bar & Court Admissions
- New York
- California
- District of Columbia
- U.S. Supreme Court
- U.S. Court of Appeals for the Federal Circuit
Mary works with her clients in all facets of brand development and protection. She manages domestic and international trademark portfolios, both large and small, and counsels clients with regard to their copyright and design matters, which includes securing protection for trademarks, copyrights and designs throughout the world. Her clients span a wide range of industries, including fashion, cosmetics, entertainment, financial services, technology, food, restaurant, and general consumer goods.
She prepares and negotiates all types of agreements relating to intellectual property and brand management, including licenses, distribution agreement, manufacturing agreements, and IP assignment agreements. Mary also works closely with other departments at Olshan, advising on matters involving employment law, advertising, real estate, and other such matters as they pertain to intellectual property.
Mary has broad experience counseling clients in the use of the Internet and social media to help build their brands, and advises clients on the pitfalls of Internet-based advertising, website content, and other Internet-related issues. She also helps clients prepare privacy policies and terms of use for websites and mobile applications, and provides guidance as to the current state of the laws regarding the same. Certified as an Information Privacy Professional for Europe (CIPP/E) by the International Association of Privacy Professionals, Mary has broad experience advising clients on compliance with consumer privacy laws and related issues.
Mary handles trademark opposition and cancellation proceedings throughout the world, and her strong litigation background helps her to bring unique experience to such matters. She represents both the sellers and purchasers of intellectual property rights, and conducts intellectual property due diligence in matters involving everything from one trademark to multi-million dollar deals.
In her years of practice, Mary has published articles and spoken on many topics, including brand development and intellectual property, the use of intellectual property in social media marketing.
Professional & Community Affiliations
International Trademark Association
Fashion Group International
International Association of Privacy Professionals (Member)
- Handled complex intellectual property due diligence for Steel Partners Holdings L.P. in a $600 million revolving credit agreement
- Worked with Rent the Runway Foundation with regard to its intellectual property matters when setting up the Foundation
- Negotiated major licensing arrangement between Resorts Casino Hotel and Jimmy Buffett regarding the Margaritaville Hotel in Atlantic City
- Negotiated agreement on behalf of Columbus Turnstyle LLC for the digital advertising at the TurnStyle underground marketplace in the 59th Street Columbus Circle concourse in New York City
- Worked on the intellectual property and licensing aspects of a multi-faceted deal between Mergent Inc. and Nasdaq OMX Group Inc.
- Developed and managed successful trademark licensing program for high-profile, iconic musical group
Media Mentions/News
- November 22, 2022
- October 24, 2022
- October 11, 2022
- October 10, 2022
- October 7, 2022
- September 29, 2022
- August 18, 2022
- June 22, 2022
- April 13, 2022
- March 22, 2022
- February 4, 2022
- November 15, 2021
- October 26, 2021
- October 1, 2021
- September 21, 2021
- May 5, 2021
- March 26, 2021
- January 29, 2021
- December 10, 2020
- October 28, 2020
- September 2, 2020
- July 20, 2020
- June 25, 2020
- May 12, 2020
- March 3, 2020
- November 20, 2019
- November 1, 2019
- October 14, 2019
- September 30, 2019
- September 12, 2019
- July 1, 2019
- June 24, 2019
- April 2, 2019
- December 21, 2018
- October 23, 2018
- September 19, 2018
- November 17, 2017
- September 25, 2017
- September 20, 2017
- March 20, 2017
- December 7, 2016
- December 5, 2016
- October 7, 2016
- September 21, 2016
- February 29, 2016
- October 30, 2015
- September 16, 2015
- March 5, 2015
- February 4, 2015
- September 23, 2014
- July 2, 2014
- June 5, 2014
- September 13, 2013
- April 1, 2013
- October 31, 2012
- July 24, 2012
- May 17, 2012
- May 2, 2012
- February 6, 2012
- January 6, 2012
- December 12, 2011
- October 11, 2011
- June 10, 2011
- April 25, 2011
- October 22, 2010
- May 10, 2010
- January 2, 2009
Speaking Engagements
- April 13, 2022Webinar
- February 9, 2022Webinar
- October 14, 2021Webinar
- January 29, 2021Webinar
- December 16, 2020
- September 23, 2020
- October 30, 2019New York
- September 12, 2019Moscow, Russia
- November 15, 2017
- February 25, 2015New York, NY
- June 21, 2012
- December 7, 2011
Publications
- September 29, 2022New York Law Journal
- September 2, 2020OneTrust DataGuidance
- June 25, 2020OneTrust DataGuidance
- June 25, 2020OneTrust DataGuidance
- June 25, 2020OneTrust DataGuidance
- June 25, 2020OneTrust DataGuidance
- May 20, 2020Talk Direct
- February 29, 2016Bloomberg BNA Electronic Commerce & Law Report
- "Forever Your Lead Vocalist: The Paula Abdul Case"May 1994Los Angeles Lawyer (Mary Greico, Co-Author)
Articles & Alerts
- December 2022
- October 2022
- September 2022
- April 2022
- March 2021
- March 2021
- October 2020
- May 2020
- November 2019
- October 2019
- August 2019
- June 24, 2016
- July 23, 2013
- June 2012
- March 2012
- August 2011
- November 2009
Press Releases
- September 29, 2022
- August 18, 2022
- October 1, 2021
- October 28, 2020
- November 1, 2019
- September 12, 2019
- March 28, 2019
- September 17, 2018
- September 20, 2017
- September 21, 2016
- September 16, 2015
- September 23, 2014
- September 13, 2013
- January 6, 2012
Advertising Law Blog