Legally Speaking: Social Media Influencer and Brand Protection Issues

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Mary Grieco, Chair of the Intellectual Property Law Group and Co-Chair of the Brand Management & Protection Group, will speak on the panel “Legally Speaking: Social Media Influencer and Brand Protection Issues” at Luxury Roundtable's Luxury PR & Brand Communications Summit in New York on July 23, 2025. Andy and Mary will explore the key legal and reputational safeguards companies should consider as brands increasingly rely on social media influencers to reach audiences in addition to traditional channels such as email, advertising, and public relations. They will examine how brands can protect themselves when partnering with influencers whose followings may exceed those of company-owned or media-owned platforms, and how to manage the risk of potential scandals that could damage brand equity. The discussion will also cover strategies for structuring influencer relationships to ensure compliance and maintain brand integrity.

You can register for the Summit here.