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Practice Overview

Brand Management & Protection

We help clients build strong, enduring brands and protect them from challenges across global networks. Building a strong, recognizable brand can define a company’s success, and brand management and protection is a critical business practice for organizations of any size that want to remain relevant in the minds of today’s powerful consumers. Olshan works with clients from brand inception through all stages of marketing and development to secure client brands and their intellectual property. Olshan is uniquely positioned to address the myriad complex legal issues and challenges that arise, with integrated expertise and collaboration across practices, including Advertising, Marketing & Promotions, Intellectual Property, Corporate and Securities, Litigation, Real Estate Law, Tax, Employment Practices and other business-related legal practices.

Our Brand Management & Protection Practice Group evaluates and advises clients on their intellectual property and brand management strategies to enhance business opportunities, develop goals and leverage valuable branded assets through novel marketing and advertising initiatives. Working as trusted advisors to our clients, our lawyers offer experienced counseling in protecting, developing and promoting the brand in the following areas:

  • Brand Activation
  • IP Clearance
  • Advertising and Marketing Review and Clearance
  • Digital Marketing & Social Media
  • Website Legal Compliance & Online Privacy
  • IP Portfolio Management
  • IP Licensing
  • IP Enforcement
  • Litigation
  • Product Manufacturing
  • Product Distribution
  • On-line Pricing
  • Purchase/Sale Agreements
  • Regulatory Investigations & Litigation
  • Sweepstakes/Promotions
  • Brand Reputation
  • Trademarks
  • Copyrights
  • Brick and Mortar Locations

With technology and social media driving advertising and marketing activities, brand regulation and enforcement have become increasingly complex. Innovations in technology have transformed the way that companies do business and connect with their constituents, and keeping on top of the regulatory landscape is essential to ongoing success. In a rapid fire global market, any missteps can doom a brand irreparably.

Brand reputation across global markets is a key element of a company’s success. Because of the complexity of the global market, global reach of the internet and social media, brands can lose control of their message and certain costly missteps can occur along the way that can ruin a brand’s reputation. Brands need to have a worldwide view and take into considerations brand enforcement and brand reputation. Our lawyers have extensive experience both domestically and internationally, and counsel clients at every stage of brand development. We also work with a trusted global network of professionals. The Brand Management & Protection Practice Group formulates and executes customized trademark monitoring, enforcement and licensing programs to protect our clients’ brands and maximize the value and scope of their trademark rights.

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