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Practice Overview
Practices

Direct Marketing Law

Straight Talk on Direct Marketing Law

Direct Marketing Attorneys

Regulatory agencies such as the Federal Trade Commission (FTC) and state attorneys general oversee the activities of direct marketers, including the creation and distribution of direct mail, telemarketing, infomercials, banner ads, pay-per-click ads, email marketing and package and magazine inserts.

Olshan’s direct marketing attorneys work with clients engaged in direct marketing activities to help ensure that their advertising claims are substantiated and that they are reasonably complying with applicable advertising laws, including those governing telemarketing, data collection and usage, and privacy.

Andrew Lustigman brings significant experience in the direct marketing channel. As Chambers USA reported, clients tout: "He's the one guy in the industry I'd go to. Every single issue in advertising, compliance, litigation, whatever — he does it all, and he does it well."

Increasingly, the FTC has been seeking to hold suppliers of direct marketers liable, particularly telemarketers, if they knew or should have known that their clients were violating the law. Therefore, we also represent list brokers and list managers, order fulfillment facilities, payment processors, and other industry suppliers in establishing best practice standards and defending regulatory inquiries.

Contact one of our advertising attorneys for assistance with your direct marketing:

Andrew Lustigman Email
Scott Shaffer Email

Events

  • Advance Consent, Telemarketing & Direct Marketing
    November 18-20, 2013
    35th BAA Annual Marketing Law Conference, Chicago, IL
  • Direct Marketing: The Rise of Restrictions
    2009
    Promotion Marketing Association, Chicago, IL
  • Direct Marketing Enforcement - Emails, Mailings, and Telemarketing
    2009
    ACI's 3rd Annual Advertisers' and Marketers' Regulatory Summit, Washington, D.C.
  • Mobile Marketing and the Law
    2009
    Direct Marketing Association Mobile Marketing Day, New York, NY
  • Hot Topics in Advertising Law: Direct Marketing
    2008
    The Association of the Bar of the City of New York, New York, NY
  • Affiliate & Direct Marketing: Legal Issues Involved When Using Third Parties and Affiliates or Direct Marketing with Your Products or Services
    2008
    Promotion Marketing Association 30th Annual Promotion Marketing Law Conference, Chicago, IL
  • Hot Topics in Advertising Law: Direct Marketing
    2008
    The Association of the Bar of the City of New York, New York, NY
  • Direct Marketing Law Update
    2008
    Avrick Direct DM Days Breakfast, New York, NY
  • Current Issues In Direct Marketing
    2007
    Promotion Marketing Association, Chicago, IL
  • Current Issues In Direct Marketing
    2006
    Promotion Marketing Association, Chicago, IL
  • Risk Management for Direct Marketers - Avoiding Legal Traps
    2006
    Philadelphia Direct Marketing Association, Philadelphia, PA
  • Current Issues In Direct Marketing
    2004
    Promotion Marketing Association, Chicago, IL
  • Hot Topics In Advertising Law: Direct Marketing
    2004
    The Association of the Bar of the City of New York; New York, NY
  • Current Issues In Direct Marketing
    2003
    Promotion Marketing Association, Chicago, IL
  • Hot Topics In Advertising Law: Direct Mail
    2003
    The Association of the Bar of the City of New York; New York, NY
  • New Developments In Direct Marketing Law
    2003
    DM DAYS, New York, NY
  • Current Issues In Direct Marketing
    2002
    Promotion Marketing Association, Chicago, IL
  • DMers Beware: The Top 10 Things Direct Marketers Need To Know About The Laws Governing Direct Marketing
    2002
    DM DAYS, York, NY
  • Current Issues In Direct Marketing
    2001
    Promotion Marketing Association, Washington, D.C.

Publications

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