Direct Marketing Law
Regulatory agencies such as the Federal Trade Commission (FTC) and state attorneys general oversee the activities of direct marketers, including the creation and distribution of direct mail, telemarketing, infomercials, banner ads, pay-per-click ads, email marketing and package and magazine inserts.
Olshan’s direct marketing attorneys work with clients engaged in direct marketing activities to help ensure that their advertising claims are substantiated and that they are reasonably complying with applicable advertising laws, including those governing telemarketing, data collection and usage, and privacy.
Andrew Lustigman brings significant experience in the direct marketing channel. As Chambers USA reported, clients tout: "He's the one guy in the industry I'd go to. Every single issue in advertising, compliance, litigation, whatever — he does it all, and he does it well."
Increasingly, the FTC has been seeking to hold suppliers of direct marketers liable, particularly telemarketers, if they knew or should have known that their clients were violating the law. Therefore, we also represent list brokers and list managers, order fulfillment facilities, payment processors, and other industry suppliers in establishing best practice standards and defending regulatory inquiries.
Contact one of our advertising attorneys for assistance with your direct marketing:
| Andrew Lustigman | |
| Sheldon Lustigman | |
| Scott Shaffer | |
Events
- Advance Consent, Telemarketing & Direct MarketingNovember 18-20, 201335th BAA Annual Marketing Law Conference, Chicago, IL
- Direct Marketing: The Rise of Restrictions2009Promotion Marketing Association, Chicago, IL
- Direct Marketing Enforcement - Emails, Mailings, and Telemarketing2009ACI's 3rd Annual Advertisers' and Marketers' Regulatory Summit, Washington, D.C.
- Mobile Marketing and the Law2009Direct Marketing Association Mobile Marketing Day, New York, NY
- Hot Topics in Advertising Law: Direct Marketing2008The Association of the Bar of the City of New York, New York, NY
- Affiliate & Direct Marketing: Legal Issues Involved When Using Third Parties and Affiliates or Direct Marketing with Your Products or Services2008Promotion Marketing Association 30th Annual Promotion Marketing Law Conference, Chicago, IL
- Hot Topics in Advertising Law: Direct Marketing2008The Association of the Bar of the City of New York, New York, NY
- Direct Marketing Law Update2008Avrick Direct DM Days Breakfast, New York, NY
- Current Issues In Direct Marketing2007Promotion Marketing Association, Chicago, IL
- Current Issues In Direct Marketing2006Promotion Marketing Association, Chicago, IL
- Risk Management for Direct Marketers - Avoiding Legal Traps2006Philadelphia Direct Marketing Association, Philadelphia, PA
- Current Issues In Direct Marketing2004Promotion Marketing Association, Chicago, IL
- Hot Topics In Advertising Law: Direct Marketing2004The Association of the Bar of the City of New York; New York, NY
- Current Issues In Direct Marketing2003Promotion Marketing Association, Chicago, IL
- Hot Topics In Advertising Law: Direct Mail2003The Association of the Bar of the City of New York; New York, NY
- New Developments In Direct Marketing Law2003DM DAYS, New York, NY
- Current Issues In Direct Marketing2002Promotion Marketing Association, Chicago, IL
- DMers Beware: The Top 10 Things Direct Marketers Need To Know About The Laws Governing Direct Marketing2002DM DAYS, York, NY
- Current Issues In Direct Marketing2001Promotion Marketing Association, Washington, D.C.
Advertising Law Blog