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Helping Marketers Develop and Implement Practical Privacy Policies and Practices

Many times, a marketer’s key to success is its access and utilization of consumer data. Every marketer maintains personal information on its customers and potential customers. Data usage can range from incorporating “big data” to increase sales, to monetizing customer activities, to many facets in between. It is of critical importance that every marketer understand and comply with data security and privacy requirements, including domestic and international laws, as well as industry standards.

Our Data Privacy Law attorneys help ensure our clients understand and plan for the privacy implications of advertising and promotional campaigns, affiliate programs and electronic commerce. We advise clients on a broad range of Internet privacy matters, including the proper usage and storage of individuals’ private financial, medical, and personal information. We work with clients to craft social media campaigns, terms of use and conditions and privacy policy statements that help address compliance now, and with an eye towards the future. We also help clients in securing the use of celebrities and other individuals in advertising and marketing campaigns, including the right to use an individual’s image or likeness. When problems arise, such as data breach, Olshan’s attorneys are there to provide guidance.

Privacy practices are not one size fits all. Olshan’s attorneys work with marketers to develop privacy practices that address their marketing goals and needs.

Contact us if you have questions regarding data privacy law:

Andrew Lustigman Email
Mason Barney Email
   

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