Digital Marketing Law
- Experience When It Counts
- Privacy Policies
- Affiliates and Online Publishers
- Internet Legal Defense and Challenges
- Preventing Problems Before They Arise
Digital marketing – both online and mobile – are key elements in any integrated marketing campaign. As leading forms of today’s direct advertising, these channels are subject to increased regulatory and private litigant scrutiny. We regularly provide legal advice relating to digital marketing campaigns and commerce.
At Olshan, our Internet and digital marketing law attorneys work with digital agencies, web publishers, marketing affiliates, advertisers, and online entrepreneurs in a wide array of legal matters.
Experience When It Counts
Like you, Olshan’s attorneys work to stay at the front of the pack. The practice group’s attorneys are respected in Internet and mobile marketing law and other forms of digital marketing law. They regularly write and speak on marketing law topics, and appear in national publications such as Law360, Entrepreneur, The National Law Journal, Advertising Age, Law Technology News, Mobile Marketer, Business Week Online and @NY, the electronic newsletter, as well as many other publications and websites.
Our attorneys provide practical advice on Internet and digital marketing law in connection with matters such as:
- Online advertising content and structure
- Mobile telemarketing campaigns
- Email marketing campaigns
- Text Marketing campaigns
- Sweepstakes and prize promotions
- E-commerce matters
- Privacy policies and protection
- Marketing to children (COPPA)
- Pay-for-performance marketing techniques
- Legal counsel to help ensure compliance of online marketing efforts with laws such as:
- Telephone Consumer Protection Act (TCPA), particularly relating to text message campaigns,
- The Restore Online Shoppers’ Confidence Act,
- State and federal laws regarding post-transaction marketing, free-to-pay conversions, negative option marketing, automatic renewals and continuity offers,
- CAN-SPAM,
- Gramm-Leach-Bliley Act (GLB), and
- Children’s Online Privacy Protection Act (COPPA).
Privacy Policies
All too often, privacy policies are an after-thought. You know you need one, so you look at the competition and copy a privacy policy that looks comprehensive. But does that policy truly reflect your business practices? Will it work with your business model? Will that privacy policy be able to evolve as your business evolves? At Olshan, we help clients consider current and future data management practices when drafting a customized privacy policy.
Affiliates and Online Publishers
We provide affiliate networks and advertisers with legal counsel to help understand the responsibilities, as well as the opportunities, created by affiliate programs and other pay-for-performance marketing techniques.
Internet Legal Defense and Challenges
We represent clients facing regulatory investigations and regulatory litigation, consumer class action suits over Internet marketing methods, and litigation from state attorneys general and district attorneys, the Federal Trade Commission (FTC), and the Federal Communications Commission (FCC). We also represent Internet clients in litigation relating to unfair online business practices with domain, trademark, and search engine matters.
Preventing Problems Before They Arise
Protect your financial interests. Allow our attorneys to provide practical legal advice regarding your e-commerce activities, privacy policy, and data collection and monetization strategies.
For Internet legal advice and trial court representation or to understand the full scope of the evolving digital marketing environment, contact one of the attorneys below:
Andrew Lustigman | |
Media Mentions/News
- December 10, 2020
- September 1, 2020
- July 17, 2020
- July 1, 2019
- April 6, 2018
- February 22, 2018
- October 13, 2017
- October 9, 2017
- April 19, 2017
- March 13, 2015
- December 23, 2014
- December 9, 2014
- November 25, 2014
- May 21, 2014
- April 25, 2014
- February 21, 2014
- November 21, 2013
- August 6, 2013
- March 8, 2013
- January 24, 2013
- May 23, 2012
- May 8, 2012
- March 13, 2012
- June 16, 2011
Events
- July 17, 2020Webinar
- June 26, 2018
- March 12, 2015DMA's 6th Annual Mobile Marketing Day
- October 10, 2014
- Arise News: EU's Google Decision and the Right to be ForgottenMay 18, 2014Arise News, "AriseReview,” MHZ Network
- May 16, 2014City Bar Center for CLE, New York City Bar
- Latest Legal Issues That Impact the Online Marketing CommunitySeptember 29 - October 1, 20132nd Annual HitPath Masters Conference, New Orleans, LA
- Mobile Marketing Law Update2011ABA 26th Annual Intellectual Property Law Conference, Arlington, VA
- Mobile Media and the Law: Legal Do's and Don'tsJune 30, 2010New York, New York
- Texting, Toggling, Tagging, Tweeting: Copyright, Trademark and Advertising in New Media2010Co-Presenter @ American Bar Association 25th Annual Intellectual Property Law Conference, Arlington, VA
- Legal Do's and Don'ts of Mobile MarketingFebruary 10, 2010DMA Mobile Marketing Day 2010, New York, New York
- How The FCC Inquiry Will Affect Mobile Marketing2009Mobile Marketer Webinar
- Legal Do's and Don'ts in Mobile Marketing Campaigns2009DMA's Mobile Marketer For Agencies and Media Buyers Day, New York, New York
- Hot Topics In Advertising Law: Internet Advertising2002The Association of the Bar of the City of New York; New York, NY
Publications
- September 1, 2020New York Law Journal
- December 23, 2014Inside Counsel
- December 9, 2014Inside Counsel
- November 25, 2014Inside Counsel
Advertising Law Blog
Securities Law Blog
Advertising Law Blog