For Mixed-Use and Historic Buildings, Experience Is the New Amenity

Olshan Co-Managing Partner, Co-Chair of the firm's Real Estate Law Practice and Chair of the firm’s Commercial Leasing Practice Nina M. Roket published an article in HOTELS Magazine entitled “For Mixed-Use and Historic Buildings, Experience Is the New Amenity.” In the article, Nina discusses how hospitality-led operations focused on service design and guest experience deliver the greatest value for mixed-use and historic developments. “Experience has become the defining currency, and hospitality owners and operators are increasingly leading this evolution,” Nina writes. The article explores the shift from amenity accumulation to service-driven environments, the role of hospitality-trained teams and the importance of collaboration among owners, operators, designers and retail partners. It also examines how adaptive reuse projects can leverage architectural character to create authentic, flexible and high-performing environments that fuse technology into the service experience rather than as a novelty. “Amenities are static, but experience is operational. In mixed-use buildings, experience must be carefully choreographed across programs and uses, often requiring close collaboration between designers, operators, and owners,” Nina explains. “When experience is embedded into both development strategy and daily operations, these buildings can outperform not despite their complexity, but because of it.”