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The Precarious Nature of ‘Like-Gating’ Promotions

October 1, 2014
Andrew Lustigman
Inside Counsel

Andrew Lustigman authored the article "The precarious nature of ‘like-gating’ promotions," published by Inside Counsel. The article reviews recent changes to Facebook's policy on like-gating, discusses the new policy's connection to the recent updates that the FTC made to its Endorsement Guides and offers points to consider when structuring a social media promotion.


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