Everyone's a Critic: Fake E-Commerce Reviews Undercut the Marketplace
The New York Law Journal (subscription required) published an article authored by Andrew Lustigman, which was exclusively featured in the Fashion Law Special Report. The article, “Everyone's a Critic: Fake E-Commerce Reviews Undercut the Marketplace,” addresses fake e-commerce reviews. The piece discusses how Internet usage has led to an e-commerce market with universal ability to post feedback, creating and perpetuating a platform for anyone wishing to publish his or her own reviews, regardless of expertise and knowledge of the fashion industry. The feature clarifies the difference between fake reviews and activist reviews and concludes by stating that fake reviews will remain a constant hurdle for fashion retailers as they continue to move to e-commerce platforms.