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TCPA: The Right Consent for the Right Message

Marketers must examine the type of call/message, what technology is being used to deliver it, and what level of consent has been obtained
October 28, 2014
Andrew Lustigman & Scott Shaffer
Inside Counsel

Andrew Lustigman and Scott Shaffer published the article "TCPA: The right consent for the right message" in Inside Counsel. The article explains the complexities behind the Telephone Consumer Protection Act (TCPA) and advises how marketers should proceed when planning to send text messages and autodialed calls to cell phones.

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