Lustigman Quoted in Law360 on FTC Guidelines Regarding Advertising Campaigns

Sheldon Lustigman tells Law360 that advertisers using the practice of placing qualifications in a footnote or hyperlink as a disclosure is “…no longer acceptable… When the FTC says 'in close proximity,' they mean it." The Law360 article (subscription required) discusses the FTC outlining mobile and online marketers disclosure of advertising practices and how its actively applying its dot com guidance in examining advertising campaigns.