Lustigman Discusses Clear Disclosures in National Advertising and Social Media Campaigns

Firm News

Partner Andrew Lustigman authored the article "The importance of clear and conspicuous disclosures in national advertising and social media campaigns," published by Inside Counsel. The article explains how marketers must consider important information such as service limitations and additional purchase requirements as meaningfully to disclose to consumers as part of any advertising campaign, as highlighted by the Federal Trade Commission, and its recent enforcement action against Sony and its advertising agency relating to its social media campaign. The sufficiency of the advertisements should be evaluated by analyzing whether they pass the four P’s test: sufficient prominence, placement as to whether consumers would see the disclosure, presentation in a manner to be easily understood and timely and in close proximity to the triggering claim.

Media Contact

Marketing Contact
Mizi Mehaj
Marketing & Administrative Manager
mmehaj@olshanlaw.com
212.451.2319


Jump to Page

Necessary Cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytical Cookies

Analytical cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.