Mobile Marketer Highlights Lustigman’s Client Alert on New Social Media/Endorsement Guidance Issued by FTC

Mobile Marketer Daily recently highlighted the Firm client alert from Olshan Advertising Partner Andrew Lustigman addressing the new social media and endorsement guidance from the FTC. The FTC recently updated its Endorsement Guides FAQs, entitled “The FTC’s Endorsement Guides: What People Are Asking”  As advertisers increasingly rely on third parties to promote their products and services, the revised FAQs provide guidance as to appropriate disclosures and compliance obligations that should be considered in connection with such marketing efforts.  The client alert highlights the revisions to the FAQs and discusses key steps advertisers should take to support their compliance efforts.