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Ezor Authors Article in Law 360

March 13, 2012

Jonathan I. Ezor discusses major marketers launching innovative social media initiatives that merit attention for their business impact as well as the legal issues they raise in "Big Social Media Initiatives, Big Legal Questions," appearing in Media & Entertainment Law 360 and Privacy & Consumer Protection Law360 (subscription required). American Express announced the latest addition to its co-branded social media Card Sync programs. Walgreen expanded its affiliation with social network Foursquare with a program giving users who "check-in" at a Walgreens pharmacy an instant scannable coupon "with no texting, reply or other steps required."

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