False Advertising Challenges in the US: A Potential Alternative to Courtroom Litigation

In its April 2014 issue, Financier Worldwide published an article by Olshan Adverting Partner Andrew Lustigman covering the topic of false advertising challenges in the United States. In the article, Andy discusses how the traditional concept of addressing unfair business practices by filing suit has significant drawbacks and details the alternative that has garnered increasing acceptance by US advertisers, seeking an intelligent, cost-effective, quick and powerful remedy.